Catalyst Channel Group provides Fractional Channel Leadership for technology companies that need partner sourced pipeline they can forecast and close. We build the partner program, recruit and enable the right partners, launch cosell plays, and install the governance operating system that turns partner activity into revenue. The result: lower customer acquisition cost, higher partner-sourced ARR, and pipeline predictability the board can trust.
We're operators. We build it, run it, and own the number.
No partner program. No ideal partner profile. No deal registration. No governance. Revenue comes from direct sales only and you need a channel engine built, not just planned.
We deliver: program design, partner recruitment, enablement, cosell plays, and governance. Partner sourced pipeline within the first 90 days.
SEE OUR SERVICES →Partners are signed. Some are trained. But pipeline is invisible, cosell doesn't happen, QBRs don't exist, and deal registration is optional. You have a logo list, not a revenue engine.
We deliver: Channel Governance OS™ (scorecards, pipeline inspection, QBRs, deal reg), cosell activation, and forecastable partner sourced pipeline.
SEE OUR SERVICES →Programs are changing. Margins are shifting. Certifications are resetting. Partners are confused, pausing, or leaving. Pipeline is drifting and nobody owns the transition.
We deliver: partner stabilization in 30 days. Program mapping. Deal protection. Governance reestablished. Revenue preserved through integration.
SEE OUR SERVICES →Services used: Channel Maturity Diagnostic™ → Fractional Channel Leadership™
Services used: Channel Governance OS™ → Fractional Channel Leadership™
Services used: M&A Channel Transition Program™
Services used: Channel Governance OS™ + M&A Channel Transition Program™
We don't hand you a strategy deck and leave. We build the channel, recruit the partners, run the QBRs, inspect the pipeline, and govern to your revenue targets. When we transition off an engagement, you have a fully operational partner program and the playbook to sustain it.
We attend your forecast calls, run your partner QBRs, and own the number. We operate as fractional executives on your team, not external advisors checking in once a month. Our experience comes from years as channel executives inside fast growing technology companies.
Every engagement has measurable targets: partners recruited, pipeline created, deals closed, forecast accuracy. If we can't tie our work to revenue, we're not doing our job. We publish the KPIs we manage to and report against them weekly.
Catalyst Channel Group works with technology companies, investors, and managed service providers who need experienced channel leadership without the cost and commitment of a full time executive hire.
You manage a portfolio of technology companies. When you close an acquisition, the partner channel is one of the first things at risk and the last thing anyone owns. You need someone who has done this before, can start in 2 weeks, and delivers results in 90 days.
How we help: M&A Channel Transition Program™, pre-close channel due diligence, post-acquisition partner stabilization, Fractional Channel Leadership™ for portfolio companies.
Your company was just acquired. The partner program is changing. Partners are confused. Pipeline is drifting. Your new ownership wants a plan and you don't have channel expertise on staff.
How we help: 30 day partner stabilization, program mapping (old to new), deal registration continuity, governance reestablishment, ongoing Fractional Channel Leadership™.
You sell direct today and know you need a partner channel but have never built one. You don't know what "good" looks like and can't afford to hire a VP of Channels full time.
How we help: Channel Maturity Diagnostic™, program design, partner recruitment, enablement, cosell activation, and Channel Governance OS™. Zero to partner sourced pipeline.
We build channels for technology vendors selling into complex enterprise buying cycles. We've been the buyer, the vendor, the distributor, and the partner.
The managed services market hit $330 billion globally in 2025 and is growing at nearly 15% annually. The U.S. alone accounts for over $64 billion. There are 340,000+ channel partners delivering managed services worldwide. But only 5,000 to 10,000 meet a verifiable maturity standard.
PE firms are acquiring MSPs at record pace. Consolidation is accelerating. And the operational problems that follow are exactly what we solve.
15 to 30 vendor relationships per MSP. Certifications lapsing. Tiers mismanaged. Margins untracked. Nobody knows what benefits they're entitled to. After an acquisition, two vendor stacks collide with no mapping.
How: Vendor program rationalization, certification governance, tier optimization, margin tracking, unified operating model across the portfolio.
PE firms acquire MSPs faster than they can integrate them. Each acquired MSP has different vendor agreements, different pricing, different tools. Partner relationships fracture. Revenue leaks during integration.
How: M&A Channel Transition Program™. Partner stabilization in 30 days. Program mapping. Deal protection. Unified governance across acquired entities.
MSPs resell Microsoft, cloud, and security licenses but often overpay because they're not at the right CSP tier, not consolidating volume across acquisitions, or not auditing seat counts. Money left on the table every month.
How: Licensing audit through our Tier 1 Microsoft CSP partnership. Right-size seats. Consolidate contracts. Capture volume pricing across the combined entity.
Intense competition is compressing margins. MSPs struggle to differentiate on price and default to lower fees. Nearly two thirds want fewer vendors but can't execute the consolidation. Tool sprawl eats profitability.
How: Vendor stack rationalization. Contract consolidation. Cost reduction execution. We find the savings and help restructure vendor relationships so margins improve without cutting services.
MSPs manage their clients' IT but have no governance framework for their own vendor relationships. No scorecards. No QBRs with vendors. No structured approach to renewals, certifications, or program benefit utilization.
How: Channel Governance OS™ applied to the MSP's vendor portfolio. Scorecards, QBR cadence, renewal tracking, certification management, and MDF utilization.
52% of MSPs say hiring is their primary challenge. 68% of IT leaders cite major hurdles in recruiting cloud and cybersecurity expertise. The talent gap is structural and getting worse.
Outside our scope. But our Managed Channel Operations service reduces the need for internal hires to manage vendor relationships and program administration.
MSPs are now prime targets for cybercriminals. Ransomware in 44% of all breaches. SMBs 4x more likely to be targeted. MSPs must evolve from IT support to full security operations.
Outside our scope. But we help MSPs structure and govern their security vendor partnerships (CrowdStrike, SentinelOne, Palo Alto, Fortinet programs) so they maximize tier benefits and margin.
Private equity is acquiring MSPs at unprecedented scale. Every acquisition creates the exact problems we solve: vendor stack collision, certification gaps, margin leakage, zero governance. Most PE operating teams don't have channel expertise on staff.
We're the fractional channel leader PE firms bring in after the close. The result: EBITDA expansion through vendor rationalization, licensing savings, and margin recovery.
Two to three weeks. Quantified findings. Actionable plan. Each audit maps directly to the problems above.
The "15 to 30 vendors, nobody's managing them" problem
Tier risk. Certification lapses. Benefit leakage. Vendor overlap. Renewal chaos. Post-acquisition stack collisions nobody mapped.
Microsoft, cloud, and security licensing. Through our Tier 1 CSP partnership.
Seat overages. SKU sprawl. Missed tier pricing. Consolidation savings across acquisitions. Shelfware. Duplicate bundles nobody canceled.
The "no scorecards, no QBRs, no accountability" problem
No governance framework. Renewals missed. MDF unclaimed. No operating cadence with vendors. No internal accountability for vendor program performance.
When a PE firm acquires 2 to 5 MSPs, each has a different vendor stack, different tiers, different contracts. We audit the combined entity, build the unified target-state vendor map, create a tier protection plan, and deliver a 30/60/90 integration sprint plan. This is the pre-work for our M&A Channel Transition Program™.
The audit pays for itself. If we find $5K/month in licensing savings and you pay us $4K/month for managed ops, the service is free. That's the math.
We do two things. We build and run partner channels for technology companies. And we stabilize partner channels through mergers and acquisitions. Everything else supports those two missions.
We operate as your VP of Channels on a fractional basis. We diagnose, build, recruit, enable, govern, and manage to revenue targets. Every engagement includes our technology stack deployed under your brand.
A 10 day, 10 dimension assessment. We score program design, partner profile, recruitment, enablement, cosell, deal registration, governance, pipeline inspection, MDF ROI, and forecast accuracy. You get a baseline score, risk register, and 90 day execution plan.
A senior channel operator embedded in your leadership team. We build the program, recruit and enable partners, launch cosell plays, install governance, and manage to revenue targets. All the capability of a VP of Channels without the $250K+ full time cost.
The accountability layer most partner programs are missing. We install scorecards, QBR cadence, deal registration with conflict resolution, pipeline inspection, tier reviews, and MDF ROI tracking. The operating system that turns partner activity into forecastable revenue.
After we build your channel, someone has to run the day-to-day. Deal reg processing, QBR prep, scorecard pulls, partner onboarding, cosell coordination, CRM hygiene, pipeline reporting. We keep the operating system running so your team stays focused on selling.
Partners don't sell what they can't market. We build the GTM engine that turns partner relationships into joint pipeline.
We own the commercial relationship end to end. Certified delivery teams execute across four technology practices.
When companies merge, the channel breaks. Partners don't know who to call, deals stall, the best partners start evaluating competitors. We stabilize the partner base, migrate deal registration, unify programs, and rebuild trust before revenue erodes.
This is a 90 to 120 day sprint. We've managed this through one of the largest tech acquisitions in history. Speed matters. We start within 2 weeks of close.
Partner audit. Risk assessment. Top 10 partner stabilization calls. Deal protection plan.
Program mapping (old to new). Communications plan. Partner portal deployed under combined brand.
Deal reg migration. Unified governance. Recruitment backfill for lost partners. Pipeline reactivation.
Governance operating cadence. Scorecard enforcement. Transition to Managed Ops or internal team.
Every engagement starts with the diagnostic. From there, we scope to what your channel actually needs.
10 dimension assessment. Scored baseline. Risk register. 90 day execution plan with KPI targets and owners. Standalone or Phase 0 of any engagement.
Senior operator embedded in your team. Builds the program, recruits partners, launches cosell, installs governance, deploys technology. Manages to revenue targets weekly. Fraction of a $250K+ VP hire.
Partner stabilization within 30 days of close. Program mapping, deal protection, unified governance. Designed for PE portfolio companies and serial acquirers. We start within 2 weeks.
Don't let the channel degrade after the engagement ends. We keep the operating system running: deal reg processing, QBR prep, scorecard management, partner onboarding, pipeline reporting, CRM hygiene, and cosell coordination. Monthly subscription. Includes the technology platform.
We price against the cost of not doing it. If the savings don't exceed the investment, we'll tell you.
Typical diagnostic uncovers $50K–$200K in channel gaps: untracked MDF, lapsed certifications, missing deal reg, partners producing zero pipeline, governance holes bleeding margin. The 90-day plan we deliver addresses the highest-value gaps first.
A full-time VP of Channels costs $250K–$350K loaded (salary + benefits + equity). You get the same capability at 40–60% less, plus the tech stack, plus the 120K+ partner network, plus someone who's done it across 18 countries. No recruiting. No ramp time. Producing in week one.
Average partner attrition during an unmanaged acquisition is 20–40%. If your partner channel does $5M/year, that's $1M–$2M in pipeline at risk. A $25K–$50K sprint that preserves that pipeline is a 20–40x return. We've managed this through a $7.4B acquisition with zero partner attrition.
Typical MSP licensing audit finds $3K–$8K/month in overspend: wrong CSP tier, seat overages, duplicate bundles, unclaimed rebates. A $5K–$10K audit that saves $40K–$96K/year pays for itself in month one. Then we offer Managed Vendor Ops to keep the savings locked in.
A channel operations hire costs $65K–$85K/year plus benefits, management overhead, and ramp time. Our managed ops runs $42K–$90K/year with no hiring, no training, no turnover risk. Includes the technology platform. Scales without adding headcount.
All pricing is scoped during the initial consultation. These ranges reflect typical engagements. Complex multi-entity or international engagements are priced accordingly.
Every engagement maps to a stage. Most clients enter at Diagnostic and progress through the lifecycle. Some enter mid-cycle through M&A. All exit with a system that runs without us.
2–3 weeks · Fixed fee
Channel Maturity Diagnostic, MSP Vendor Audit, or M&A Readiness Check. Scored baseline + 30/60/90 plan.
Weeks 3–6
Program architecture, partner journey, governance OS design, scorecards, QBR rhythm, reporting definitions. The operating system blueprint.
Weeks 4–8
Partner portal configured, CRM workflows live, deal reg active, enablement built, onboarding flows deployed. All under your brand.
First 90 days
Partners recruited, activated, enabled. Co-sell plays live. Pipeline inspection cadence running. First partner-sourced deals registered.
Months 4–12
Operating as your VP Channels. Weekly pipeline calls, monthly scorecards, quarterly QBRs. Managing to revenue targets. Joint GTM + partner marketing live.
90–120 day sprint
Partner stabilization, program mapping, deal protection, unified governance. Enter here directly if you just closed an acquisition.
Ongoing
Joint campaigns, vertical playbooks, ABM, MDF strategy, AI demand gen, partner launch kits. Partner-sourced pipeline becomes forecastable revenue.
Monthly subscription
Deal reg processing, QBR prep, scorecards, onboarding, CRM hygiene, pipeline reporting. The OS keeps running after we step back.
Your call
Your data. Your CRM. Your portal. Full export. Admin training. Documentation. Handoff to internal team—or keep us on Managed Ops.
We deploy these capabilities under your brand. Your partners only ever see you.
AI builds your Ideal Partner Profile, then scans globally to find partners that match. Scored, ranked, ready to recruit. Not a directory. A recommendation engine.
Access to 120,000+ resellers, VARs, MSPs, and SIs worldwide. Filtered by geography, vertical, and capability. Includes buyer intent signals from active purchasers.
Onboarding, deal registration, lead routing, enablement content, scorecards, and pipeline dashboards. Deployed under your name, your logo, your domain. CRM integrated.
Automated deal registration with conflict detection, approval workflows, and expiration management. Real time pipeline visibility and forecast accuracy by partner.
Real outcomes from real engagements. Built for PE operating partners and channel leaders who need to see the full picture before engaging.
The Situation
Sun Microsystems had no indirect channel in the MENA region. Revenue was 100% direct sales. No partner program existed. No resellers. No deal registration. No governance framework. No ideal partner profile. The company needed to build a partner ecosystem from zero — and then Oracle announced a $7.4B acquisition that changed everything.
The Challenge
Build a multi-country reseller channel from scratch while simultaneously preparing for the largest enterprise tech acquisition of its era. Partners needed to be recruited, enabled, and productive before the Oracle transition began — because once the acquisition closed, any partner without governance and active pipeline would be lost.
What We Built (Pre-Acquisition)
Defined ideal partner profile by country based on technical capability, vertical focus, and existing vendor relationships. Recruited and onboarded resellers across 18 countries using a 30/60/90 gated activation model. Each partner had defined pipeline targets, certification requirements, and cosell plays. Installed full governance: deal registration with conflict resolution, weekly pipeline inspection, partner scorecards, QBR cadence, and MDF controls. Managed a 20+ person channel team running weekly operating rhythm.
What We Protected (During Acquisition)
When Oracle acquired Sun, every partner program changed. Certifications reset. Margins shifted. Partners were confused about their future. We mapped every Sun partner into the Oracle PartnerNetwork structure. Protected all in-flight deals through the transition. Maintained weekly governance cadence throughout integration. Communicated proactively — partners heard from us before they heard rumors. Not a single partner was lost.
Results
18Countries with active, governed reseller operations
0%Partner attrition through the $7.4B acquisition
< 1 yearZero channel to fully governed pipeline operations
20+Team members in weekly pipeline rhythm
100%In-flight deals protected through integration
"He understands procurement and engineering at a level most channel leaders don't. Our partners trusted him immediately because he spoke their language."
The Situation
Aptec Holdings (later acquired by Ingram Micro) and TechAccess were two of MENA's largest value added distributors, managing hundreds of vendor relationships and thousands of reseller partners across enterprise infrastructure, cybersecurity, and managed services. Vendor sell-through programs existed but lacked structured activation, measurable governance, and partner-level accountability.
The Challenge
Distribution is a three-tier model: vendor → distributor → reseller → end customer. Each tier adds complexity. Without structured programs, vendor engagement drifts to the distributors who have the loudest voices, not the best execution. Resellers sell what's easiest, not what's most profitable. Pipeline is invisible. Nobody governs the chain.
What We Built
Structured channel programs across both distributors that tied vendor investment to reseller activation milestones — not just training completion, but pipeline creation, deal registration, and cosell execution. Built governance cadence between vendor field teams, distributor account managers, and reseller sales teams. Created partner enablement tied to revenue outcomes: battlecards, joint account plans, territory mapping, and QBR templates standardized across the portfolio. Drove cosell execution between vendor SEs and reseller account teams into enterprise accounts.
The Buyer Advantage
What made this work: 12 years on the other side of the table as the enterprise buyer. We knew what CIOs and procurement teams needed to see from a reseller to approve the deal. That knowledge shaped every enablement asset, every cosell play, and every partner we selected. Partners weren't just technically competent — they were credible in the boardroom.
Results
1,000+Reseller partners activated through structured enablement
Multi-vendorStructured programs across enterprise infrastructure, cybersecurity, and managed services
Measurable liftVendor engagement and reseller productivity increased across both organizations
3-tierGovernance cadence: vendor → distributor → reseller → pipeline
Why This Isn't a Typical Case Study
Most channel consultants come from the vendor side or the partner side. We spent 12 years on the buyer side — sitting in the procurement meetings, evaluating vendors, choosing which partners got the deal, and managing 800+ infrastructure deployments across data centers, networks, storage, and security.
What We Learned Sitting in Procurement
We saw why certain partners won and others lost. It wasn't the best technology. It wasn't the lowest price. It was the partner who understood the buyer's internal politics, who could navigate security review and legal redlines, who showed up with a plan that mapped to the buyer's fiscal year and approval process. The partners who won were the ones who made the buyer look good internally.
How This Changes What We Build
When we recruit partners, we recruit the ones buyers will actually choose — not the ones with the most certifications on paper. When we build enablement, we build what procurement teams need to see: reference architectures, ROI models, implementation timelines, security documentation, compliance mapping. When we cosell, we're in the room speaking buyer language, not vendor language. We know what kills a deal at the 11th hour because we've been the person who killed it.
The Sectors We Bought In
Financial Services: Bank-grade security requirements, SOC2 procurement standards, multi-year vendor evaluations, board-level reporting requirements.
Healthcare: HIPAA compliance, patient data governance, hospital system IT infrastructure, medical device integration.
Government: FedRAMP, CMMC, SLED procurement, contract vehicle requirements, compliance-first evaluation criteria.
By the Numbers
12 yearsAs the enterprise buyer evaluating vendors and partners
800+Infrastructure deployments across enterprise environments
3 sectorsFinancial services, healthcare, government procurement
CS + MBAUC Berkeley CS + Cornell MBA. Technical buyer, not just commercial.
"Within 90 days we had QBR discipline, enforceable deal registration rules, and active partner pipeline that did not exist before."
| Typical Partner Manager | Big 4 Consultant | Sales Leader Pivoting | Catalyst | |
|---|---|---|---|---|
| Buyer experience | None (vendor side only) | Consultant side | Seller side | 12 years as the enterprise buyer |
| Technical depth | Product level | Theoretical | Demo level | CS degree + 800+ device deployments |
| Channel build | Inherited programs | Strategy decks | No channel experience | Built from zero across 18 countries |
| Cosell ability | Partner management | Not in the room | Closes direct | Joint selling into enterprise procurement |
| MSP/MSSP | Some exposure | Theoretical | None | National reseller + MSP/MSSP strategy |
| Governance | Basic QBRs | Recommends | Forecast only | Scorecards, deal reg, MDF ROI, tier reviews |
| Post-engagement | Gone | Gone | Gone | Managed Ops keeps it running |
Score each area 1 to 5. Get your channel health score in 60 seconds.
Most technology companies know they need a partner channel but don't know how to build one or can't afford the leadership to run it. They hire too early (before the program is designed), too expensive (a full time VP of Channels at $250K+), or too generic (a consultant who recommends but doesn't execute).
Catalyst Channel Group was founded to solve this. We provide Fractional Channel Leadership: senior, operator level channel management at a fraction of the full time cost. We design the program, recruit the partners, enable them to sell, launch cosell plays, install the governance operating system, and manage to revenue targets.
We also specialize in M&A channel transitions, a niche nobody else owns. When PE firms or serial acquirers close a deal and the partner channel is at risk, we stabilize the partner base, protect in flight pipeline, and keep revenue moving through the integration.
This is not a team of juniors executing a playbook someone else wrote. Every engagement is led by the founder.
Founder + Fractional Channel Management Consultant
Built and governed partner channels across 18 countries. Managed a 20+ person channel team. Led the full partner transition from Sun Microsystems to Oracle PartnerNetwork during a $7.4B acquisition. Drove vendor sell through and reseller activation programs at Aptec Holdings and TechAccess, two of MENA's largest value added distributors, helping both organizations structure channel programs that increased vendor engagement and reseller productivity. Built channel programs for enterprise infrastructure, cybersecurity, and managed services verticals.
Prior: Sun Microsystems / Oracle, Aptec / Ingram Micro, TechAccess, IBM
Education: Cornell MBA, UC Berkeley CS, MIT Sloan (AI)
ServiceNow: CSA Certified. Certified implementation team with 15+ years of enterprise delivery.
Location: Orlando, FL (engagements US wide, remote first)
Practical thinking from 18 countries, $7.4B in transitions, and 12 years on the buyer side.
The deal closes. The press release goes out. And your best partners start taking calls from competitors. Here's the 90-day window most companies miss — and the playbook that preserves pipeline through integration.
The average MSP manages 15–30 vendor relationships. Most have zero governance. Certifications lapse. Tier benefits go unclaimed. Licensing overages compound monthly. Here's what it actually costs — and what a 2-week audit typically finds.
You signed 50 partners. Maybe trained 20. Pipeline from the channel? Close to zero. The problem isn't the partners. It's the missing operating system between signing and selling. Here's the gap most companies don't see.
A full-time VP of Channels costs $250K–$350K loaded and takes 6 months to ramp. A fractional operator costs 40–60% less and produces in week one. But it's not just about cost — it's about what happens when you hire before the program exists.
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20 minutes. No slide deck. Fill out the form and we'll respond within 24 hours with an initial assessment and next steps.
Catalyst owns the commercial relationship end to end. Our certified delivery teams execute ServiceNow, Microsoft, GRC, and AI implementations — so you get one point of contact, not five vendors.
Catalyst's ServiceNow practice is backed by a certified delivery team with 15+ years of enterprise implementation experience. We own the sales cycle, scope the engagement, and manage delivery at 60% less cost than Big 4 alternatives.
IT: ITSM, ITOM, Hardware + Software Asset Management, Strategic Portfolio Management
Employee: HR Service Delivery, Workplace Service Delivery
Customer: CSM, Order Management, Field Service Management
Security: GRC, Security Operations (SecOps)
Platform: CMDB, Integration Hub, App Engine
Sales: 12+ years as enterprise buyer. Knows how CIOs evaluate platforms and how procurement pushes back. ServiceNow CSA certified. Opens doors, runs discovery, closes.
Delivery: Certified consultants, architects, and PMs. Proven implementation methodology at 60% less cost. Case studies across healthcare, finance, retail, and manufacturing.
Most companies run ServiceNow at 25–30% of platform capability. Complimentary 60-minute Health Check shows what's active, what's underutilized, and 3–5 quick wins to implement immediately. No cost, no commitment.
Catalyst's Microsoft practice operates through a Tier 1 Cloud Solution Provider with 30+ years of delivery experience and recognition as a Bob Scott's Top 100 VAR. We own the commercial relationship and deliver implementation, migration, and support with direct Microsoft pricing and flexible billing.
Dynamics 365: Finance, Supply Chain, Business Central, Customer Engagement
Microsoft 365: Productivity, collaboration, and security
Copilot: AI-powered productivity with licensing + data integration readiness
Azure: Cloud services aligned to performance and budget
D365 Finance + SCM: Enterprise-grade for complex, multi-entity operations
Business Central: Scalable ERP for growing mid-market
Legacy Upgrades: Migrate from GP, NAV, AX to modern cloud
Industries: Manufacturing, medical device, government, professional services, distribution
Digital Transformation: Modernize operations and workflows
AI + Copilot: Deploy across your Microsoft stack
Process Improvement + Change Management: Ensure adoption and ROI
Reporting + BI: Dashboards and data-driven decisions
Catalyst's GRC and AI practice is backed by a certified delivery team with 30+ years of experience across the US, UK, Europe, Middle East, and Far East. We deliver GRC assessments, compliance implementations, AI automation, penetration testing, and custom development. When we audit your vendor stack and find compliance exposure — and we always do — we don't refer you somewhere else. We fix it ourselves.
SOC2 Readiness: Type I & II preparation, gap analysis, control implementation, audit support ($25K–$60K)
HIPAA Compliance: Risk assessment, policy development, technical safeguards, breach response planning ($20K–$50K)
ISO 27001: Full ISMS implementation, risk treatment, certification support ($30K–$75K)
CMMC / FedRAMP: Assessment, remediation, documentation, continuous monitoring ($25K–$75K)
Risk Management: Enterprise risk framework, threat modeling, business continuity ($15K–$40K)
VAPT: Vulnerability assessment + penetration testing, network and application layer ($10K–$25K)
callMATICS — AI Call Center Platform: Natural language AI agents that handle inbound/outbound calls without human intervention. Accesses corporate data, resolves customer issues by voice. 100+ languages, thousands of simultaneous calls, 24/7 operations. Automates help desk, customer support, marketing, order processing. 70% call center automation = massive cost reduction.
AI Readiness Assessment: Evaluate infrastructure, data, and workflows for AI adoption ($10K–$25K)
Copilot / AI Deployment: Microsoft Copilot rollouts, AI tool integration, change management ($15K–$50K)
Process Automation: Identify and automate manual workflows with AI ($20K–$75K)
Custom AI Integration: Bespoke AI solutions built to your data and operations ($25K–$100K)
callMATICS
AI-powered call center. Unlimited robotic agents, unlimited data sources, 100+ languages. Replaces Tier 1 support at a fraction of the cost. IT help desk, customer service, marketing campaigns, market research.
planetSCAN
AI + GIS satellite imagery analysis. Demographics, settlement classification, land use, agriculture, infrastructure planning. Franchise location optimization, real estate development, urban planning. Results in hours vs. months.
buoyLIGHT
AI container and vehicle recognition for port terminals. Integrates with Terminal Operating Systems. Gate automation, weighbridge, quay crane deployment.
buoySPOT
AI container damage detection. Automatic identification, classification, and measurement of container damage. Reduces false claims, improves safety.
Every MSP vendor audit we run exposes compliance gaps. Certifications lapsed. No SOC2 documentation. HIPAA policies that haven't been updated in three years. Instead of sending that finding to a third party, we deliver the remediation through our own GRC practice. Same buyer, same conversation, bigger engagement.
Every MSP runs a help desk. Most mid-market companies pay $45K–$65K per support agent. Five agents = $225K–$325K per year handling password resets, status checks, and routine requests. callMATICS automates 70% of that volume. AI agents that speak natural language, access corporate data, and resolve issues without human intervention. The ROI math is usually 6 to 8 months.
A single Catalyst engagement can span channel strategy, ServiceNow implementation, Microsoft licensing optimization, and GRC remediation — all under one contract, one point of contact, and one governance framework. No vendor sprawl. No coordination overhead. Every dollar traceable to a business outcome.
Most tech and AI companies have a working product. What they don't have is the enterprise sales infrastructure, partner motion, or channel governance to turn pilots into production revenue at scale. That's what we build.
Output: a documented channel program + partner strategy that maps to champion, validation, security, procurement, legal, close.
Output: recruited partners that are enabled and producing pipeline.
Output: partner sourced pipeline you can manage and forecast, not activity.
When companies merge, partner channels break: margins shift, certifications reset, deal registration migrates, partners pause or leave.
Output: partners stay motivated, deals stay moving, revenue stays stable through the transition.
Acquisitions create chaos for partner ecosystems. Programs change, certifications reset, margins shift, deal registration migrates, and partners pause or leave. Catalyst stabilizes the channel during the transition: we protect partner motivation, preserve pipeline visibility, and reestablish governance quickly so revenue doesn't drift while organizations merge.
Freeze/clarify what changes now vs later (pricing, margins, deal reg, certifications). Create program mapping (old to new): tiers, incentives, requirements, support model. Partner comms plan + FAQ. Executive outreach to top partners. Ensure deal reg continuity with no orphaned deals and a clear escalation path.
Output: partner retention plan + comms package. Transition rules.
Consolidate partner lists, territories, and account ownership. Standardize onboarding/certification path and enablement content. Relaunch top cosell plays under the new combined motion.
Output: single operating model + unified enablement. Clean pipeline visibility across legacy orgs.
QBR cadence across top partners. Enforce scorecards and tier reviews. MDF governance + ROI tracking. Identify partner gaps and recruit to fill coverage holes.
Output: reduced partner churn risk, improved forecast reliability. A channel back to growth.
Partners get what they need to sell and renew:
Enablement is not a portal login and a "good luck." It is an activation system with gates, tools, and measurable outcomes.
Two parallel tracks: build the channel engine from zero + stabilize and unify the ecosystem post acquisition. All governed to pipeline and revenue targets.
Output: baseline channel score + top 5 gaps. 90 day priorities + KPI targets. Deal/partner risk register with owners + mitigation plan.